Demand Gen Report

What Beer And Content Have In Common [Infographic]
Rich Media
Wednesday, 02 July 2014 00:00

DGR-NL-IG-7-2-2014

As we prepare for the July 4th holiday, Kapost and Salesforce ExactTarget Marketing Cloud brewed up this cool infographic to remind us of the many connections between beer and content marketing. Please act responsibly when consuming beer and creating content. Happy Independence Day!

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ON24 Adds Eloqua To Growing Integration List
Industry News
Wednesday, 02 July 2014 07:04

ON24 OracleSeveral weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua.

With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will automatically sync into the user’s Eloqua platform. The metrics can then be utilized in the lead scoring process and aid users in locating leads that are ready to make a purpose.

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Mid-Year Roundup: Stories On New Content Framework, Buyer Personas And Buyer Behavior Among Top Picks
Industry News
Written by Brian Anderson, Associate Editor   
Tuesday, 01 July 2014 15:35

top stories imageReaching the halfway point of 2014, content plays a vital role in many of the stories in this mid-year roundup of Demand Gen Report’s top trending articles. Primarily, content is being leveraged to bridge the gap between the marketing and sales teams, while also providing companies with the data they need effectively nurture and target prospective buyers.

Let’s take a look at the top 15 articles for the first half of the year:

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ANNUITAS Launches Email Deliverability Assessment
Industry News
Tuesday, 01 July 2014 11:36

ANNUITAS logoANNUITAS announced the availability of its Email Deliverability Assessment, a tool that will help marketers analyze their overall deliverability performance and offer compliance best practices.

The assessment provides a holistic view of an organization’s email deliverability, analyzing content sent by the user in order find areas that create potential concern. Within three business days, users will receive their results so they can educate themselves on areas that need improvement, while also allowing users to quickly resolve potential compliance concerns.

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MarketingProfs’ Virtual Conference: Speak In A Bold, Active Voice On Social Media
Content Strategies
Written by Brian Anderson, Associate Editor   
Monday, 30 June 2014 13:00

MarketingProfsSummit screenshotAt the recent MarketingProfs Virtual Conference, a wide range of social media experts came together to offer their insights on effectively managing the social aspects of content marketing campaigns — including the ideal lengths of posts — and strategies for personalizing social outreach.

Successful social media posts consist of valuable content for the marketer’s target audience. Content that is found valuable among a social community are often the pieces of content that circulate the furthest. The content has to pass the “re-share” test in order to be considered valuable, according to Guy Kawasaki, Chief Evangelist at graphic design platform Canva.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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